Don’t Buy a Camera Until You Read This (2025 Buying Guide for Every Budget)

Sep 12, 2025

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If you’d like a more personal or in-depth approach to choosing the right camera, my Camera Matchmaker course walks you through the entire process based on your goals, budget, and shooting style. It’s designed to take the guesswork out of camera buying so you can feel confident in your choice.

Before you spend a single dollar on a new camera this year, hear me out — because whether your budget is $500 or $5,000, there’s a mistake that almost every buyer makes. And it’s not just about specs.

In this post, I’m walking you through the most important questions to ask, the biggest traps to avoid, and the exact cameras I’d recommend in 2025 at every price point — from beginner-friendly to pro-level setups. If you're overwhelmed by choices or getting pulled in by marketing hype, this guide will save you time, money, and a ton of regret.

Just a heads up — none of this is sponsored. I’ve personally bought, rented, or tested every camera on this list. And whenever possible, I’ll include real-world used prices — because let’s be honest, most of us aren’t paying full retail. Stick around to the end and I’ll share my personal top 3 picks — the ones I’d buy again in a heartbeat depending on your goals and budget.

If you’re looking for personalized help picking a camera, I also created a course called Camera Matchmaker that walks you through everything — including the right body, lens, and accessories based on your shooting style. I’ll link that in the description, along with a free downloadable project file pack that includes RAW photos and video from many of the cameras mentioned here. Test them out in your own editing software and see what fits your workflow best.

Let’s get into it.

💸 Under $500

Your Smartphone

Sometimes the best camera is the one in your pocket. Today’s phones shoot 4K, have built-in stabilization, solid dynamic range, and some even shoot in log or 10-bit. If you're just starting out, don’t overthink it. You can get cinematic results using your phone — and upgrade when it makes sense.

Sony ZV-1F

Often overlooked, the ZV-1F is actually a great entry-level camera for vloggers. The fixed 20mm lens is wide enough for arm’s-length shooting, and the 4K video is clean and sharp. You won’t get RAW photos or pro-level autofocus, but it’s simple, affordable, and works right out of the box — especially with Sony’s "Product Showcase" mode. Add a gimbal, and you’re good to go.

Sony ZV-E10

If you're ready to step into interchangeable lens territory, the ZV-E10 punches way above its weight. It has a great APS-C sensor, flip screen, solid audio, and Sony’s reliable autofocus. Just be aware of rolling shutter and the crop at 4K 30p or with active stabilization. Still, for around $600–$700, it’s one of the best hybrid cameras for new creators.

DJI Osmo Pocket 3

If portability is your top priority, this thing is hard to beat. Built around a 3-axis gimbal, the Pocket 3 shoots buttery smooth 10-bit 4K up to 120fps — and it fits in your jacket pocket. Great for travel, vlogging, or quick handheld shots. The Creator Combo adds a mic and battery handle. Just note that editing 4K footage from this camera requires a decent computer.

💰 Under $1000

Sony ZV-E10 II

The upgraded ZV-E10 II launched in 2024 and fixes a lot of what people wanted from the original. You get 10-bit video, improved low-light, and 120fps in 1080p. It’s compact, affordable, and pairs with Sony’s huge lens ecosystem. Rolling shutter and some overheating still exist, but for $999, it’s an incredible value for video-first creators.

Insta360 X5

Want to shoot immersive 360 content? The X5 is the best 360 camera I've tested so far. You get swappable lenses (huge), 8K resolution, improved low light, and intuitive editing tools. It’s built for creators who want to go beyond the typical YouTube frame and experiment with reframing, VR, and interactive video. Great value for creative shooters.

Fujifilm X-M5

The X-M5 is Fuji’s answer to compact creative cameras — and it shows. The color science is warm and filmic, the design is portable, and the built-in film sims give your footage a unique look. You don’t get an EVF, but you do get 6.2K open gate, great low-light performance, and a feel that encourages creativity. Plus, it pairs beautifully with vintage-style lenses.

Canon R50 V

Canon’s R50 V delivers 10-bit video, Canon’s signature color science, and excellent autofocus — all under $1,000. It’s simple, approachable, and great for someone stepping into the mirrorless world. Just watch out for the crop when using 4K60 with stabilization. Pair it with a Sigma 18–50mm f/2.8 and you’re set.

🧰 Under $2000

Sony a7 III (Used)

Still one of the best full-frame hybrid cameras on the used market. Incredible low-light performance, full-frame depth of field, and dual SD slots make it a reliable choice for weddings, interviews, and paid gigs. You can often find it used for under $1,000, which makes it an absolute steal in 2025.

Sony FX30

The FX30 is a true filmmaker’s tool. Think of it as a mini FX3, minus the full-frame sensor. You get 4K120, dual card slots, pro audio, and full customization options. If you’re ready to move beyond basic gear and want cinematic flexibility, this is a fantastic option for under $2K.

Sony a6700

The a6700 is my favorite hybrid Sony right now. You get the same sensor as the FX30, better photo capabilities, and a built-in viewfinder — all in one compact body. It’s great for creators who need both video and photography. Just keep an eye on overheating if you're shooting long 4K clips at high bitrates.

Fuji X-T5

If you’re more of a photo-first shooter but still want strong video features, the X-T5 is pure joy to use. You get stunning 40MP stills, film simulation modes, dual card slots, and beautifully sharp oversampled 6K video. It’s not as spec-heavy for video as Sony’s offerings, but if you’re chasing a “filmic” aesthetic, this camera inspires creativity every time you pick it up.

🔥 Under $3000

Sony ZV-E1

If you want full-frame quality in a small, stabilized body, the ZV-E1 is incredible. You get the same sensor as the a7S III, full 4K 120p recording, amazing low-light performance, and Sony’s best in-body stabilization yet. It’s a true video-first camera, and for YouTubers or run-and-gun shooters, it checks a ton of boxes.

Sony a7S III

This one’s a legend. It’s still my go-to for nearly every YouTube talking head. Insane low-light performance, no record limits, clean 4K at 120fps, and some of the most natural-looking video straight out of camera. If you’re building a professional kit and want something that just works — this is it.

My Top 3 Picks

If I had to pick only three from this entire list based on price, usability, and long-term value:

Sony ZV-E10 II – Best all-around beginner option under $1K.
Sony FX30 – Best value for cinematic work under $2K.
Sony ZV-E1 – Best full-frame hybrid for creators focused on video.

Final Thoughts

Buying a camera can be overwhelming — but it doesn’t have to be. Start with your goals, get something that fits your needs today, and upgrade as you grow. Don’t chase hype. Don’t max out your budget for features you won’t use yet. And if you need a little help along the way, that’s what my Camera Matchmaker course is for.

All the affiliate links and free downloads I mentioned are in the description — they help support the channel and keep guides like this coming.

And if you're still stuck between two cameras, just drop a comment. I’ll help you figure out what fits best.

Happy shooting.

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Don’t Buy a Camera Until You Read This (2025 Buying Guide for Every Budget)

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